The North Face - Tough Yet Trendy
Douglas Tompkins and Dick Klopp started the North Face in 1968 as an outdoor gear company in San Francisco. The company was named after the north face of mountains, which is where the climb is much harsher. Their products, designed for students as well as professionals, embody the same spirit of toughness and ability to survive harsh conditions.
The North Face range of products today covers a variety of gear for several outdoor activities including trekking, mountain climbing, river rafting and snow sports, apart from the usual range of backpacks and sleeping bags. Their jackets are also very popular among college students. However, for the professionals, The North Face tents are the company’s most important products, as they are able to provide shelter even at very high altitudes and in severe weather conditions.
The North Face products are priced at a premium as compared to the competition, being aimed at the serious outdoors enthusiast. However, this has led to a number of cheap imitations flooding the market. Most of these are shoddy in quality, with bad finishing and a poorly imitated logo. The North Face logo is easily recognizable, a quarter-circle on a background of red with two lines running on the inside, and once you have seen it carefully, it should be easy to spot the fakes.
Company authorities have been battling the fakes for a number of years now. For this purpose, the company website, where buyers are able to view the entire available range of North Face gear, also provides information on how to spot counterfeits.


