The Know Insider Weblog

It is so important when you are getting information for your website that you are using human words and information. There are quite a few sites that will generate automatic content for your website, and load it within a few hours or a day. The problem with this is search engines notice, and will ban you from coming up in the search engine pages. using an seo that does a great job with human generated content will ensure that your website is safe and will continue to move up when it comes to your page ranking on any search engine.

I have bee working with my family for quite a few years now on getting a family photography business going. We have an amazing website, and a few loyal customers that are beginning to share their information about us with others. But we really need someone to help us get more people viewing our website. I need an seo to help create pages of content that will give us a good page ranking, and send people to our website. I am sure that once they get there, they will be impressed enough to want to use us based upon out pictures.

I ran into a problem a few months a go when I tried to move up when it came to my page ranking. I tried an automatic seo, and as a result, I was down graded instead of upgraded in my page ranking. Then, I went with another company that promised me amazing content that would not only be recognized by the search engines, but would help get my site first page ranking, which will get more people to my site. And the most important thing is to get people to my site so I can get more sales from those people.

Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don’t know who to believe? Most of them probably are #1 so believe it or not, they aren’t lying to you. The question is, “What are they #1 in and is it a group of ears you want to reach?”

Quite often a radio “Account Manager” or “Account Executive” which are pseudonyms for radio sales person, receives a call from someone who states they are gathering information for someone else, the real decision maker, someone who is looking at radio as a possible advertising medium. They ask for an information package to be mailed out to them; or faxed over if it’s urgent (Ha!). When the rep asks questions that are essential to the provision of any information pertinent to the situation (demographics, psychographics, time frame, budget etc.), the caller says they know nothing. They were just told to call stations and gather information.

Being an obliging rep, the information is sent or faxed as requested ….and then nothing happens 95% of the time. The decision maker receives the rankers, profiles, sales packages, announcer and program information and can’t figure out how to make a decision….so they buy print instead. Both sides of the prospective transaction lose.

The information each station sends out will of course focus on their strengths. As mentioned earlier, many will be #1 in their target market, which really confuses the issue. If the prospective client thinks that everyone is their target market, they may chose to buy the station that has the highest cume audience (cume - unduplicated listeners who tune to the station for at least 15 minutes a week). The price per commercial is usually quite high and discourages new advertisers before they start.

Even when the decision maker is the one gathering the information or meeting with the reps, they still often end up confused by all of the data. The secret to gathering the information you need, is to ask the right questions. How do you ask the right questions?

You ask the right questions of yourself first and provide as much information as you can about what you want to accomplish with this advertising and whom you need to reach. Make a list of the characteristics of your best customers. Define the age group, the kind of radio they are likely to listen to (talk, rock, easy listening, news, etc.). Identify any psychographics that may be pertinent.

No matter how much you would like to think so, everyone is not your customer. There is a group that is more likely to use your services or buy your product and they are the target to focus your efforts on.

When you request information, be specific. State unequivocally that you only want information that is relevant to the consumer characteristics, you provide. All the information must be based on the same criteria, to provide a basis for comparison. How else will you determine which station reaches your best customers at a cost effective rate?

Bigger isn’t always better, so choose your audience based on the criteria you set, and work with the creative team at the station to write and record messages to captivate your customers.

Copyright © 2005, Nancy Fraser, Nota Bene Consulting
All Rights Reserved http://www.notable-marketing.com

In last week’s article, we talked about why your small business needs a press kit. Because they’re not just for the press, I prefer to call them small business information package. To recap, you need a small business information package to augment your business card, which has only limited information about you and your company.

Your small business information package is the printed materials to give or send to prospective clients to tell them who you are, where you are, how to contact you, what you do, how to buy, and why to buy from you instead of your competition.

This week, we’re going to discuss what you should put inside your information package. For all intents and purposes, anything that promotes your company can go inside it. Some of the more common things include:

• Business card
• Small business brochure
• Letter of introduction
• Product or service review
• Price list
• Press releases
• White papers
• Recent articles written by you or about your company
• Biography of key officers
• Flyers, coupons or direct mail pieces
• Information pamphlets

So, let’s talk a bit about each. And let’s start with the big oneyour small business brochure. Your small business brochure can stand alone. If you decide not to have a complete small business information package, at the very least, create a tri-fold brochure so you have detailed printed information to give clients.

If your prospective client reads only one thing in your whole information package, it will most likely be your brochure. Why? Because it captures the reader’s attention better than any other item in your information package. Most of your other items will be letters, articles or reviews. They’ll look good, and they’ll all match because they’re on your letterhead, but they won’t jump out at your readers like your full color tri-fold brochure will.

So, you want to make sure it’s the first thing people see when they open the front cover of your information package. If you can capture their interest with your brochure, they’re more likely to read the rest.

The first page of your small business brochure should have your business name and logo, and possibly a photo or some graphics. Make it colorful. Make it interesting. Add a slogan or motto on the front that will make people curious as to what’s inside. You don’t want them to just look at the front cover and put it aside!

Inside, try to introduce yourself and review your product or service briefly. If you can, keep the introduction and review to the length of the first inside page or so. Adding a few graphics or photos throughout the whole brochure, together with informative text helps keep your readers’ interest. And, make good use of your headings, remembering that most readers will scan from left to right, stopping at graphics and headings, and sometimes reading the last paragraph.

Now, this part is important, and is possibly the biggest mistake most small businesses make with their brochureat least some of the other two inside pages could be better used to show prospective buyers how your product or service can benefit them, rather than to describe your product or service features.

I cannot stress this enough. Too many times small business brochures are used simply to talk about you, your company or your product/service. Most of your readers simply won’t care who you are, what you do or how you do it. What they really care about is how you can benefit them. How you can save them time or resources. How you can make their lives just a little bit easier.

Often, the last outside page of your brochure summarizes the inside pages, or lists products or services in point form. You could even add a price list, if you have one.

The next several items in your small business information package are all written on your letterhead, and the sky’s the limit as to what you can use.

You could put the letter of introduction just behind your brochure, or you could include it outside the information package cover if you’re mailing it. Usually this is just a short, one-page letter introducing yourself and your company, and thanking the recipient for taking the time to look at your information package.

Your product or service review could be long or short, depending on what you’re offering. This is not the place to stress benefits, but simply to list and describe your services or products. You can combine a product or service review with your price list very effectively.

Include any press releases about your company, and articles written by you or about your company. If you don’t have any, don’t worry. You can write some specifically for your information kit. Include announcements of your grand opening, for example, or a new line of products, or your new location. Or write an article about one of your products or services.

White papers are becoming increasingly popular. Are you an expert in a particular area? If you are, you might want to write a white paper to include with your information package. A white paper discusses specific business issues, products, technology or other such topics. It usually summarizes information about the topic, and then suggests a proposal for action, referencing research data to justify the reasons for the action. It explains your topic in terms most people can understand, with the goal of educating consumers and marketing your product or service. White papers help establish the writer as an authority.

The biography of your key officers is basically a resume. Include short one-page biographies of key officers to highlight areas of expertise and level of experience in your industry.

Fliers, coupons and direct mail pieces can also be included in your small business information package. Fliers and coupons emphasize current specials or discounts. Here’s a few tips. When you’re thinking about specials or discounts, try to create a sense of urgency with them by making them time- or quantity-limited. And, consider the 10/10 rule, which theorizes that people are most likely to buy when they see discounts of 10% or $10. Or, better yet, offer something extra free.

Recent direct mail sales letters can also be included. There’s simply too much to say about them to really give justice in this short article, but some things to remember are: to stress benefits, create a sense of urgency, the 10/10 rule and a bolded P.S. including a call to action.

Keep direct mail sales letter simple and relevant. Be enthusiastic, know your product, use your imagination and understand your target audience. Establish trust and credibility. Include testimonials. Give free nuggets of information. And, just like in your brochure, write your direct mail sales letter for how people will read it, scanning left to right, and stopping at graphics and headlines, and the P.S.

Now that you’ve gotten all your information package items written and printed, it’s time to put them all together. You can buy covers in your company colors and have your logo and business name printed on them. Put your business card in the front slot and your information in the inside pockets, making sure your brochure is the first item they’ll see. Then send it out, and sit back and wait for responses you’re sure to get!

Eve Jackson owns Details Small Business Solutions, a company dedicated to helping small business do big business with communication and image consulting. We write business plans and design corporate identity packages, small business information packages and web sites. We’re also copywriters, writing copy for information packages, web sites and direct mail sales letters…

My mother used to tell me, “There are two things in life for which you should spare no expense, your bed and your shoes.” Her reasoning was that if you are not in your bed, then you must be in your shoes, and your health and quality of life is greatly affected by either one. In this article I will discuss the first half of this equation, the health of your bed, which affects all aspects of your physical and mental performance.

I have written other articles on the importance of using an organic mattress, but it is equally important to use organic sheets, pillowcases and blankets on top of your bed because your bedding makes direct contact with your body for 8 hours every night. Just as using a natural mattress protects you from the toxic effects of petrochemical foams and polyester in conventional mattresses, organic bedding protects you from harmful chemicals present in most commercial bedding.

I am sure you are thinking, “My current bedding is fine, it can’t harm me, especially if I would wash it and change it more often.” While I can’t help you wash and change your bed more often, you need to know that most commercially available sheets and pillowcases are made from a 50/50 blend of conventionally grown cotton and polyester, which is not safe. Let me explain why:

Cotton is a very useful fiber that has many good qualities: It is hypoallergenic, it wicks away moisture well for a nice dry feel, it is relatively soft, and it washes and dries well. But cotton is also the most heavily sprayed crop on earth and 25% of the world’s pesticides are used for cotton production. These pesticide residues build up in cotton as it grows, and they can be transferred directly to your bedding when it is made from non-organic cotton. Once you sleep on this contaminated cotton, pesticide residue can pass through your skin and into your body.

Non-organic cotton is bad enough, but the polyester, which comprises the other 50% of your 50/50 blend bedding, is made from petrochemicals that shouldn’t be anywhere near your body. Polyester contains chemicals caused phthalates, which are used to make the fibers more flexible, and these chemicals mimic the female hormone estrogen in the human body. Constant exposure to phthalates and other plasticizers in food containers, dinnerware, polyester upholstery and other sources, has been linked to cancers and the dramatic drop in male fertility that has happened during the last 60 years. Polyester also traps water vapor, which causes night sweats, jock itch and athlete’s foot. It is included in sheets because it is inexpensive and makes sheets more durable and wrinkle-free. But is this worth the potential health consequences?

The solution to this problem is to use organic cotton sheets and pillowcases on your bed. As the concern has grown over the pesticides in conventionally grown cotton and the phthalates in polyester, organic cotton bedding has become more widely available. Organic grown cotton is now being produced worldwide, from Texas to India. The organic cotton is woven into sheets and pillowcases that look and feel like commercially available bedding, without the pesticides and the polyester. I also find these sheets to be much more comfortable for sleeping because they don’t trap moisture like 50/50 cotton/polyester blends.

Better organic sheets are pre-shrunk using steam and are totally machine washable and dryable. They have just a few more wrinkles out of the dryer than the 50/50 blends, but that is a small price to pay for a healthy bed. We can all live with some wrinkles, but we may not be able to live with cancer.

Manufacturers of organic cotton bedding include:

-Coyuchi, located in Point Reyes Station, California, which imports organic cotton bedding and bath linens from India.

-EcoDownUnder, which is located in Sydney, Australia, which imports organic cotton bedding and bath linens to the United States.

-Native Organic, located in El Segundo, California, which makes organic cotton bedding and bath linens from Texas-grown organic cotton.

-Under the Canopy, located in Boca Raton, Florida, which makes organic cotton sheets and towels that are imported from Brazil, as well as organic cotton clothing.

Organic cotton sheets, pillowcases, mattress pads, and blankets from these manufacturers are now being sold across the United States through local retailers that specialize in natural fiber bedding. There are also a number of nationwide Internet retailers for organic cotton sheets and bedding, and one of the largest is Dax Stores.

Organic cotton sheets and bedding cost a little more than conventional bedding, but, like my mother said, you shouldn’t be afraid to spare some expense your bedding because it will repay you with better health. I think your health is worth that extra expense, and so would my Mom, bless her heart.

Mark McSweiger is a freelance reporter on home and garden topics and ecological news. He is a definite believer in the value of using flannel sheets and organic bedding.

The Little Giant Ladder is five to six times more durable than any other ordinary ladders. No other ladder is as useful as the Little Giant Ladder. The component part of a little giant ladder is 6005-T5 aluminum (this makes the heavy wall) and the ladder possesses an amazing work load capacity of 300 pounds. Surprisingly, the little giant ladders have been tested to withstand four times that amount without any structural failure. The Little Giant Ladder System thus is almost indispensable to its consumers- it is strong; hardy and lasts long.

The Little Giant Ladder Company has come up with different models to suit the need of its various customers. The remarkable Model 22 replaces nine various size extension ladders along with five other different size “A” frames ladders, two scaffolding trestles with five heights, and most effective ten staircase ladders (for working on uneven surfaces) and four ladders angled each at 90 degrees (for getting closer to walls and etc.). In fact, it would cost nearly $900 in usual ladders to replace the capabilities of the Model Twenty-Two Little Giant. Even if you go for it, still you would still lack the versatility, durability accompanied by storage benefits of the Little Giant Ladder.

Unbelievably, this Model Twenty-Two occupies 5′7″ of space, and weighs only 43 pounds. Furthermore, the Little Giant Ladder’s user-friendly technology with adjustable design allows it to be safely used on curbs, stairs, docks, ramps, or other uneven surfaces.

Type IAA

For those workplaces where a heavy-duty ladder is simply a necessity, the 1AA Little Giant Ladder is the answer. It has the capacity to hold up to 380 pounds and is as multipurpose, with the equal storage capability, as the 1A Little Giant ladders.

The Type 1AA Little Giant Ladder is available in Models 13, 16 and 22.

Ultra step

The Little Giant Ladder Company has come up with the Ultra Step to provide extra facilities to its clients. The aluminum Little Giant Ladder and the Little Giant Ladders fiberglass versions are revolutionary new ladders that can be adjusted from 6′ to 9′ to use as a one sided all purpose stepladder. They also adjust for stairs at uneven surfaces, and can be used in the parallel (or 90 degree) position against a wall. The Little Giant Ladder is thus a true little miracle.

Our experts have made a research to find the best place to buy ladders. Find the results only on the Little Giant Ladder company and products. Find more info on Little Giant Ladders info on Tigilet.

Anyone who is any sort of internet business knows that profits are the most important thing to attain. The key to gaining more profits is through website promotion. With the right website promotion, you can be sure to gain mass profits that you would not have had without it. If you are interested in learning how to gain more profits this way, please read on for some tips.

The first part of gaining profits through website promotion is to have an excellent website design. You cannot expect to gain any profits through a website that is designed poorly or that is difficult to navigate. Make it easy for visitors to your website to find what they need and make a purchase. This will gain you fast profits.

The second thing you should do to gain profits is to use search engine optimization, or SEO. SEO has been widely used to put people’s websites at the top of a search engine’s list. It is found that most people that use a search engine only visit the website that is listed at the top of the list. This is why you need to use SEO to help with your website promotion. With the proper SEO, you can attract more visitors to your website. More visitors means more profits for you.

Next, to gain more profits you can use email marketing. Be sure that when you use email marketing to gain profits that you are not using spam. Use an opt in list instead. Have an opt in list posted on your website. An opt in list is when people request to receive email material from your website. It has been shown that opt in lists give a 40% increase in response. This means that you will again have more profits.

In order to gain profits through website promotion, you must be sure that you go after your target audience. Be sure that your website’s design attracts the type of people that would be interested in your product or service. Also, be sure that your email marketing sends out emails and ezines to people that will actually read it and have an interest in it. If you don’t, you cannot expect to gain profits.

Lastly, you can incorporate the use of affiliate programs to help with your website promotion. Have links to your affiliates on your website. Your affiliates will also do the same. With you and your affiliates working together to promote your website, you will start to see more website traffic and more profits.

Website promotion is the only sure way to gain profits for your business. Without it, you can easily find yourself in a hole that is hard to dig your way out of. Be sure to utilize all of these methods so that you can attain more profits.

Paras Shah
Email: parassshah@gmail.com
ItsAllAboutLinks - Link Directory - Add URL - Submit Article for FREE

A massive change has just happened in the way your site presents ads from Google. You might not have noticed that change or noticed how important it is.

Google turned on their “Advertise on this site” feature.

It’s just a small line that appears at the bottom of your ad unit. It doesn’t look like much — and the line itself isn’t much. What really makes the difference though is where it takes the advertiser… and where it can take your income.

When the advertiser clicks on that link, they’re taken to a landing page at Google from where they can open an AdWords account. And here’s the thing: you can customize that page.

Now, I’m not just talking about the colors. You should certainly match the colors on this page to the colors of your site so that it looks like the advertiser is talking to you — the publisher of a site he trusts — rather than Google, a site he might not care a fig about. But you can also add a message, describing your site to encourage advertisers to sign up.

That opens up a whole new world. You, the advertiser and Google all want the same thing: you want your users to click the ads.

I can see no reason then why you shouldn’t use the space on the landing page to offer advice to the advertiser about what he should put in the ad. You could mention terms that you know attract the eyes of your users or recommend that he list products that you think your users would be looking for. If you were planning to spend some time discussing the new Xbox for example, you could tell advertisers that for maximum clicks they should make sure that their ad mentions Xbox games or accessories. When you move onto a different subject, you could change the message.

Do you see what this means?

Until now, AdSense publishers have had two choices when it came to the ads served on their sites: take it or leave it. Now we have the power to talk directly to at least some of our advertisers and influence the ads we serve. We’re going to have to think not only about what we put on the site but also what advertisers should put in the ads.

That’s a huge change.

Joel Comm is The Internet Revenue Expert. Online for over 20 years, Joel teaches people how to make money in the digital age. The recognized authority on Google AdSense, Joel teaches how to multiply your AdSense income at The AdSense Code. To ask Joel Comm a question about making money online, visit http://www.AskJoelComm.com Joel invites you to download a free copy of The Internet Money Tree at http://www.internetmoneytree.net